Becoming a Step into Life Franchisee

Before Step into Life, many of our now current franchisees experienced a lack of fulfilment, a loss of passion and interest at work. Life gets busy and with a growing family, for many of our Personal Trainers it’s important to have life/work balance. Many of our Personal Trainers were seen as leaders and had the potential to do more – but had nowhere to grow.

If you have the passion to be your own boss, desire a career that is self gratifying and makes a real difference to the lives of others, then a Step into Life Franchise is for you.

Stand out from the crowd

Now more than ever, Australians are interested in a career in fitness. Fitness Australia’s, Australian Fitness Industry Report 2012, states that 30,000 exercise professionals are registered in Australia with Fitness Australia and Physical Activity Australia and employment growth is at 7.2%.

But with competition, also comes demand. With over 4 million Australians participating in fitness industry activities and forecasted demand expected to increase to 7.15 million users by 2020, now’s the time more than ever, to work in the fitness industry. You just need to stand out from the crowd.

Achieve Business Success With Confidence at Step into Life Group Outdoor Personal Training

  • Low Overhead Proven Business Model
  • Your Exclusive Territory
  • Never Compete With Your Fellow Trainers
  • Security of a National Franchise Network
  • National & Local Area Marketing Support
  • Proven Retention System That Works
  • Access to 8 Programs & 400+ Training Plans
  • Client Management System for Reporting & Admin Ease
  • Training Support to Get You Off to a Flying Start
  • Client Management System for Reporting & Admin Ease
  • Product Range Provides an Additional Income
Your own piece of the
Group Outdoor Personal Training revolution
is just a step away...

Becoming a Franchisee

Do you have what it takes?

As a Step into Life franchisee your success is always going to be a multiple of how much effort you put in, how many hours you devote to building and running your business, how many members you attract and how many weekly sessions you run.

You need to be motivated to succeed and a real self-starter.

We look for people with exceptional communication skills, a real passion for health & fitness and a desire to enrich the lives of others in their community.

You don’t need to be a qualified trainer – we can assist you with attaining the relevant qualifications you will need. However you should be determined to build a profitable business and demonstrate a work ethic that will support your goals.

Your Step into Life Franchise will be as profitable and successful as you make it!

How Does it Work?

In the early stages of your business you will be working hard to build your group and to create awareness of what you offer to establish your network of contacts. Once you’ve got the foundations in place you will be spending more time actually delivering Outdoor Group Personal Training sessions and enjoying your new life-balance. Assistant trainers can be brought into help you grow your business – the sky’s the limit!

In every suburb there are people waiting for Group Outdoor Personal Training to come to their area. We develop our locations to ensure new franchisees are allocated an exclusive territory in a prime visibility area to maximise your exposure in the community.

The way we see it is simple.

The stronger and more successful you become, we become!

You’ll experience a level of support that encourages you through the start-up phase, recognises your achievements after this and acknowledges your ultimate success.

We see ourselves as a team and believe the experience and guidance from other franchisees is invaluable. As a result you will have the opportunity to attend regular training, business support meetings, social events and our annual conference with your fellow Step into Life trainers.

There’s no limit to your potential at Step into Life!

What do you get?

Your investment in your Step into Life Franchise provides you with all the fundamental tools you’ll need to build your business, from your exclusive location to extensive training. In addition to the management, coaching and development by your State Support Team, you will also receive:

  • Suburb and Franchise location advice
  • Comprehensive training program including work experience, online training, Business Bootcamp residential training including business management (plan and strategy).
  • Advertising launch of your business and a comprehensive marketing toolkit for ongoing development
  • All training venue signage, promotional car wrap and uniform
  • Exercise equipment to run your sessions
  • Access to the Step into Life intranet, customer management system and online training
  • Website listing with location details, social media channels for member engagement
  • 24 weeks of weekly phone-ins with support officer
  • Ongoing state meetings, new training program roll-out, networking groups, plus phone and email support
  • Access to 8 Group Outdoor Personal Training programs and over 400 unique training plans
  • Monthly, quarterly and annual trainer incentive programs
  • Provision of 30 CEC points towards your Personal Training accreditation
Your own piece of the
Group Outdoor Personal Training revolution
is just a step away...

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5 Essential Systems

Training and Support

Receive all the ongoing training and support you will need to operate a successful fitness business. From the initial start-up to daily, weekly and monthly contact from your State Office to online training tools, you will always feel supported, in touch with the network and a part of the team.

Marketing and advertising

At Step into Life we've invested substantially in our brand so you reap the benefits in your franchise with access to a range of marketing activities and tools to help you promote your business. Our internal marketing team has set up everything so you have all the capabilities of an advertising agency - without advertising agency costs!

In collaboration with a national marketing calendar of events and promotions, we will also advise you on the best ways to promote your business locally. You don’t have to become an advertising & communications expert or a graphic designer – We’ve already taken care of that for you!

GOPT 400+ Training Plans

Our specially designed Group Outdoor Personal Training plans are unique to our brand, with proven results. The large variety of lesson plans means your clients will always be inspired to keep working with you toward their goals.

Franchisees follow a training periodisation 12 month schedule which ensures your clients stay motivated and engaged with the variety that’s on offer.

I.T. Systems and Tools

Our custom built Client Management System (CMS) enables you to track, engage and provide reports on your database from one secure and easy access online platform. With our own internal IT team, Step into Life continues to invest in our CMS and intranet so as to enhance the client and Franchisee experience with Step into Life.

Your franchise investment includes specially developed CMS to assist you to manage every aspect of your business. The dash board will provide you with live statistics on how the Franchise is tracking; who has a birthday coming up; who has achieved amazing milestones and much more, including access to online training, invoicing, database management and advertising collateral.


The extensive Step into Life clothing and exercise equipment range provides you with an additional revenue stream. Your clients can conveniently browse and purchase from the online store. Clients enjoy wearing the Step into Life gear as it gives them a sense of belonging to the team.

Work with us

Step into Life is all about freedom, people and integrity, whilst always communicating with purpose and passion. We love working with people who are passionate about helping others and who desire to make a real difference. If you are that kind of person, we’d love you to join the Step into Life family!

Work With us


Can I select the location of my venue?

Yes, you choose the suburb and we will assist you with demographic studies and research within that suburb. Step into Life will research the most suitable outdoor training areas within that suburb and show those to you, then handle all of the proposals to the local council on your behalf. Please note that locations are subject to availability – your State Leader will be able to assist further.

Do I need to have Personal Training Qualifications?

Yes, a Certificate 4 in Personal Training is required as well as a First Aid certificate. If you don’t have these qualifications already, then Step into Life can assist you with access to various course providers and course scholarships.

How much can I expect to earn from my business?

Earning potential varies depending on the Franchise operator. Income potential is unlimited and relates to the work ethic of the Franchisee – what you put into your business is what you will get out of it. The Step into Life goal is for every Franchise is to reach 70 members and the income that will derive is in excess of $10,000 per month.

What business support will I receive?

After the initial induction training is complete, the support program kicks in with a weekly phone-in for the first 24 weeks to chat about how you are going, plus fortnightly refresher training. Our Franchise system offers BST – Business Support Training sessions – throughout the year on various topics. Franchise meetings are also run throughout the year and you are encouraged to call for help at any time and arrange a meeting or a Franchise visit. Fellow Franchisees are also happy to offer their knowledge and support.

What equipment is included?

Over 370 pieces of training equipment is included in your set up kit which easily caters for up to 18 members. Also provided location banners for location set up, plus full Trainer and Corporate uniform.

Will I receive ongoing training and refreshers?

The training program we offer is based on comprehensive stage learning. It starts with work experience where you will shadow a successful Franchisee. Then online learning and the induction training program commences which will prepare you for your Franchise launch. During the launch phase, there is a weekly phone-in for the first 24 weeks to see how you are tracking and on-going training is provided through meetings or phone calls. In addition to this, there are also our Business Support Training sessions and Master Classes – training sessions on various aspects of the Group Outdoor Personal Training programs.

Opportunities Available

Your own piece of Group Outdoor Personal Training revolution is just a step away...