Personal training business
Secrets to personal training business success
What you should know ...
Before Step into Life, many of our now current franchisees experienced a lack of fulfilment, a loss of passion and interest at work. Life gets busy and with a growing family, for many of our Personal Trainers it’s important to have life/work balance. Many of our Personal Trainers were seen as leaders and had the potential to do more – but had nowhere to grow.
If you have the passion to be your own boss, desire a career that is self gratifying and makes a real difference to the lives of others, then a Step into Life Franchise is for you.
Now more than ever, Australians are interested in a career in fitness. Fitness Australia’s, Australian Fitness Industry Report 2012, states that 30,000 exercise professionals are registered in Australia with Fitness Australia and Physical Activity Australia and employment growth is at 7.2%.
But with competition, also comes demand. With over 4 million Australians participating in fitness industry activities and forecasted demand expected to increase to 7.15 million users by 2020, now’s the time more than ever, to work in the fitness industry. You just need to stand out from the crowd.
As a Step into Life franchisee your success is always going to be a multiple of how much effort you put in, how many hours you devote to building and running your business, how many members you attract and how many weekly sessions you run.
You need to be motivated to succeed and a real self-starter.
We look for people with exceptional communication skills, a real passion for health & fitness and a desire to enrich the lives of others in their community.
You don’t need to be a qualified trainer – we can assist you with attaining the relevant qualifications you will need. However you should be determined to build a profitable business and demonstrate a work ethic that will support your goals.
Your Step into Life Franchise will be as profitable and successful as you make it!
In the early stages of your business you will be working hard to build your group and to create awareness of what you offer to establish your network of contacts. Once you’ve got the foundations in place you will be spending more time actually delivering Outdoor Group Personal Training sessions and enjoying your new life-balance. Assistant trainers can be brought into help you grow your business – the sky’s the limit!
In every suburb there are people waiting for Group Outdoor Personal Training to come to their area. We develop our locations to ensure new franchisees are allocated an exclusive territory in a prime visibility area to maximise your exposure in the community.
The stronger and more successful you become, we become!
You’ll experience a level of support that encourages you through the start-up phase, recognises your achievements after this and acknowledges your ultimate success.
We see ourselves as a team and believe the experience and guidance from other franchisees is invaluable. As a result you will have the opportunity to attend regular training, business support meetings, social events and our annual conference with your fellow Step into Life trainers.
There’s no limit to your potential at Step into Life!
Your investment in your Step into Life Franchise provides you with all the fundamental tools you’ll need to build your business, from your exclusive location to extensive training. In addition to the management, coaching and development by your State Support Team, you will also receive:
Things at Step into Life Graceville continue to go from strength to strength with the membership growing each day and a really positive vibe humming through the venue. I have reactivated several terminated members and new members are steadily coming through the doors (or should that be trees?)
I clearly remember the first day I meet Larry (Step into Life Founder). We met in...
I launched Step into Life St Kilda in September 2007. The success of the franchise so far has far exceeded our expectations. This has a lot to do with the incredible support and help we have received from the Victorian head office. Having no experience in running a business before, there is no way we would be where we are now if it wasn't for the amazing team at head office. We feel we can call...
Listen to Kelly's Story: From Corporate to Fitness Career right here!
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Receive all the ongoing training and support you will need to operate a successful fitness business. From the initial start-up to daily, weekly and monthly contact from your State Office to online training tools, you will always feel supported, in touch with the network and a part of the team.
At Step into Life we've invested substantially in our brand so you reap the benefits in your franchise with access to a range of marketing activities and tools to help you promote your business. Our internal marketing team has set up everything so you have all the capabilities of an advertising agency - without advertising agency costs!
In collaboration with a national marketing calendar of events and promotions, we will also advise you on the best ways to promote your business locally. You don’t have to become an advertising & communications expert or a graphic designer – We’ve already taken care of that for you!
Our specially designed Group Outdoor Personal Training plans are unique to our brand, with proven results. The large variety of lesson plans means your clients will always be inspired to keep working with you toward their goals.
Franchisees follow a training periodisation 12 month schedule which ensures your clients stay motivated and engaged with the variety that’s on offer.
Our custom built Client Management System (CMS) enables you to track, engage and provide reports on your database from one secure and easy access online platform. With our own internal IT team, Step into Life continues to invest in our CMS and intranet so as to enhance the client and Franchisee experience with Step into Life.
Your franchise investment includes specially developed CMS to assist you to manage every aspect of your business. The dash board will provide you with live statistics on how the Franchise is tracking; who has a birthday coming up; who has achieved amazing milestones and much more, including access to online training, invoicing, database management and advertising collateral.
The extensive Step into Life clothing and exercise equipment range provides you with an additional revenue stream. Your clients can conveniently browse and purchase from the online store. Clients enjoy wearing the Step into Life gear as it gives them a sense of belonging to the team.
Step into Life is all about freedom, people and integrity, whilst always communicating with purpose and passion. We love working with people who are passionate about helping others and who desire to make a real difference. If you are that kind of person, we’d love you to join the Step into Life family!Work With us
Yes, you choose the suburb and we will assist you with demographic studies and research within that suburb. Step into Life will research the most suitable
outdoor training areas within that suburb and show those to you, then handle all of the proposals to the local council on your behalf. Please note
that locations are subject to availability – your State Master Franchisee will be able to assist further.
Yes, a Certificate 4 in Personal Training is required as well as a First Aid certificate. If you don’t have these qualifications already, then Step into
Life can assist you with access to various course providers and course scholarships.
Earning potential varies depending on the Franchise operator. Income potential is unlimited and relates to the work ethic of the Franchisee – what you
put into your business is what you will get out of it. The Step into Life goal is for every Franchise is to reach 70 members and the income that will
derive is in excess of $10,000 per month.
We have a suite of Franchise investment options to match your career goals and meet your budget. A Step into Life Franchise investment starts from
$24,000 (incl. GST) and includes an advertising launch, start-up equipment (including car wrap and uniform), induction and ongoing training and access
to a state of the art online CMS and manuals. Finance options are available to get you going.
After the initial induction training is complete, the support program kicks in with a weekly phone-in for the first 24 weeks to chat about how you are
going, plus fortnightly refresher training. Our Franchise system offers BST – Business Support Training sessions – throughout the year on various topics.
Franchise meetings are also run throughout the year and you are encouraged to call for help at any time and arrange a meeting or a Franchise visit.
Fellow Franchisees are also happy to offer their knowledge and support.
Over 370 pieces of training equipment is included in your set up kit which easily caters for up to 18 members. Also provided location banners for location
set up, plus full Trainer and Corporate uniform.
The training program we offer is based on comprehensive stage learning. It starts with work experience where you will shadow a successful Franchisee. Then
online learning and the induction training program commences which will prepare you for your Franchise launch. During the launch phase, there is a
weekly phone-in for the first 24 weeks to see how you are tracking and on-going training is provided through meetings or phone calls. In addition to
this, there are also our Business Support Training sessions and Master Classes – training sessions on various aspects of the Group Outdoor Personal
Your own piece of Group Outdoor Personal Training revolution is just a step away...