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Training trends of 2018 – what’s new at Step into Life

Friday, January 2018

Step into Life welcomes three new business partners and delivers on the community’s demand for convenient and supported exercise programs.


By Harriet Edmund


If you thought last year was action-packed around these parts, wait until you hear what’s in store for 2018.

Larry Cohen, Step into Life founder and long-time personal trainer, shares the latest for members, trainers and business partners alike as the new year gets underway.

Training trends of 2018

When it comes to getting – and staying – fit, there’s no doubt the trends of convenience and care continue right across Australia, says Larry.

“People want to train where it is convenient to them in the local community and they want to train with an organisation and a trainer who cares about their goals, their focus and their personal well being,” he says.

What’s new at Step into Life

During 2018, the Step into Life brand will continue its growth strategy, which was implemented in August 2017.

The newly introduced investment model is receiving a lot of attention and from all the right people, says Larry.

“I am pleased to report that between August and December 2017, we welcome on board seven new business partners to our team.

“I am hopeful this growth trend will continue as we have an exciting entrance model to create healthier communities across Australia for those who want to be part of a successful brand.

Step into Life is the market leader in group outdoor personal training and has been trading for 22.5 years. “Just like all companies that have a strong brand and rich history – we have evolved with the times,” says Larry.

By adapting to meet the market needs, Step into Life continues to attract first-class personal trainers with great communication and people skills.

“We want people with an excellent work ethic and the passion and desire to run a successful business for the benefit of our members,” says Larry.

New Member Zone

This year sees the launch the new Step into Life Member Zone. This is an online portal you can log in and view your:

  • Exercise history;
  • Progress reports;
  • Fitness evaluations,
  • Payment history; and
  • much more.

“The Step into Life Member Zone provides a member benefit to our loyal members that many in the fitness industry do not have access to,” says Larry. “In time, we will add to the features of the Member Zone and link our Member Benefits program to it.”

Coming up

Every year Step into Life produces 30 training plans for our business partners/trainers to deliver. The next Leadership Team meeting takes place in February. “I know our talented state leaders will have some great new training initiatives to discuss and then roll out during 2018,” says Larry. “I’m excited to see how the year ahead evolves for our entire Step into Life community.

P.S. Don’t miss Fitness N.O.W (our National Open Week) – Free, unlimited training for those new to Step into Life between February 5 – 11. See you at the park! 

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Training trends of 2018 – what’s new at Step into Life